Youfoodz brings on first CMO as it sets its sights on global growth

Adam Coward
Adam Coward

Youfoodz has appointed former Tourism Northern Territory and Racing Queensland marketing leader as its new CMO as it sets its sights on global expansion. 

Adam Coward has spent the last 18 months as general manager of sales and marketing for Racing Queensland, sitting on the executive team and informing business strategy. Prior to this, he spent nearly five years as executive director of global marketing communications at Tourism NT, overseeing a $30 million promotions budget and team of 70 staff across 10 countries. His resume also includes senior marketing roles with franchise chain, Mr Rental, and Westfield.

In a statement to CMO, Youfoodz said the new chief marketing role has been created to support the ongoing commercial expansion of the brand and its ambition to drive into more categories, outlets and homes globally. Coward reports directly to the CEO and oversees creative, analytics and research, brand, media, partnerships, retail, content marketing, digital and data.

“We needed a mix of big brand experience on a global scale at startup speed, commercial retail, destination and digital marketing leadership to help guide our talented team into the next phase of growth,” said Youfoodz CEO, Lance Giles.

Coward said it is an exciting time to join the Youfoodz group.

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