With folks housebound by Covid-19 restrictions and more conscious of their home energy needs, April proved a banner month for companies generating digital leads through their own accelerated transition to a new way of working.
October 7, 2020
From pv magazine USA.
Over the course of this strange year, American residential solar companies such as Sunrun, Vivint, Sunpower and Tesla claimed they could weather the Covid-19 storm with remote selling and new online strategies.
It turns out they were right.
BloombergNEF is forecasting that Americans will install a record 3 GW of solar on the roofs of their homes, although those figures might not match expectations from simpler times, in late 2019.
BNEF forecasts another 3.6 GW to be installed in 2021.
Despite the Covid-19 pandemic, capital is still pouring into solar.
U.S. solar manufacturer Sunpower recently announced a $1 billion partnership with Silicon Valley credit union Tech CU that will give the former access to capital for its loan program. The partnership provides financing opportunities for potential U.S. residential solar and energy storage customers. Tech CU is one of the 20 largest credit unions in California.
The combination of online sales strategies and a new set of homebound, energy-curious customers has enabled the market to grow in a cataclysmic year.
â€śThe push for renewables is really strong,â€ť said Tara Narayanan, an analyst quoted in the Bloomberg Green piece. â€śItâ€™s allowed the sector to shake off the worst of the plague and some natural disasters.â€ť
As weâ€™ve reported, Covid-19â€™s sudden arrival put resiliency at the forefront of peopleâ€™s minds and accelerated adoption of digital sales practices.
â€śWeâ€™re seeing a lot of success in the conversion to digital sales,â€ť said Sunrun CEO Lynn Jurich in a quarterly earnings call. â€śWeâ€™ve taken how the industry would have evolved â€“ probably in two years â€“ and weâ€™ve done it in a month. Iâ€™m very encouraged by this transition and what it can mean for acquisition costs.â€ť
During Q1 earnings calls, Vivint and Sunrunâ€™s CEOs both said that April was a banner month in terms of digital leads. Enphase Energy also noted that it was seeing an increase in digital leads and in traffic to its online store.
â€śEarly indications are that even if the country enters a prolonged economic downturn with poor consumer confidence, people will still want solar,â€ť Jurich said during Sunrunâ€™s earnings call.
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