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In an election yr that appears to be stuffed with extra drama, public well being crises, protests, pure disasters, scandals, and gaffes than ever earlier than, everyone seems to be on the sting of their seats to search out out who will grow to be the subsequent US president.

However with a primary presidential debate that was so tough to look at, even Pence’s fly didn’t need any a part of it/had higher issues to do, it was laborious to pinpoint any … ehummm clear coverage stances. 

That’s why we determined to take a better take a look at which points the general public, the media, and the candidates themselves are speaking about most. 

To do that, we teamed up with viewers intelligence platform, Pulsar. Utilizing their social listening expertise, they pulled knowledge on the highest points being mentioned from Sept. eighth – Oct. 1st in relation to the presidential candidates throughout totally different platforms together with Twitter, Fb, TikTok, YouTube, Reddit, boards, and extra. 

Right here’s what we discovered:

Trump is best at steering the dialog in direction of his key difficulty areas

In fact, as everyone knows, Twitter has been Trump’s weapon of alternative for a few years now, even earlier than he turned president. He’s taken to his account to voice his opinions on every thing from courting recommendation for Robert Pattinson to his speculations on Obama’s place of origin. 

And the identical goes for his stance on coverage points. Curiously, what we will see from the info is that Trump actually makes use of his social media to drive the deal with a small group of key points, specifically overseas coverage, crime, and Covid-19. 

In the meantime matters corresponding to local weather change, LGBT, and racism had been both not talked about in any respect, or simply flippantly touched upon.

We will see that Biden’s technique contrasts considerably. Though the candidate’s prime focus throughout this era was on healthcare, not like Trump, he unfold his posts extra evenly throughout the totally different difficulty areas. Additionally, not like his rival, Biden addressed extra progressive matters like local weather change and LGBT rights on his social accounts. On the similar time, voter fraud and the second modification didn’t obtain protection.

This sharp distinction in technique is probably revealing of the totally different audiences each candidates have supporting them. 

As a current poll by Pew Analysis Middle discovered, whereas political help for Biden has elevated and even surpassed Trump within the final months, solely just a little over half are robust supporters. This may very well be a cause why Biden has chosen to keep away from strongly favoring sure difficulty areas over others. 

In the meantime Trump, who has a bigger base of robust supporters, focuses on driving the important thing points his base cares about. 

However is that this technique? The start of November will inform, however by persevering with to pander to his base, Trump doesn’t appear to be profitable over those that are nonetheless on the fence about supporting him.

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