Raleyâ€™s has opened a specialty format focused on organics, nutrition and education.
The 85-year-old California-based grocer unveiled its first-ever Raleyâ€™s O-N-E Market, in Truckee, Calif. The 35,000-sq.-ft. store is designed to create a unique shopping destination with a highly curated product selection and a commitment to transparency and health eating. It is an evolution of Raleyâ€™s Market 5-ONE-5, in downtown Sacramento, which opened in 2018.
â€śIt has become increasingly clear that our customers want to know where their food comes from, whatâ€™s in it and how it may impact their overall health and wellness,â€ť said Keith Knopf, president & CEO, Raleyâ€™s, which operates 126 stores. â€śWe are consistently listening and learning, and that’s led us to the next step in our companyâ€™s transformation: Raleyâ€™s O-N-E Market. This concept will influence and guide the strategic transformation of existing Raleyâ€™s stores in the near future. It is part of our long-range brand differentiation strategy.â€ť
Raleyâ€™s said it opted to launch the new format in Truckee, which is not far from Lake Tahoe, because it is a community that supports an active and healthy lifestyle. The store was designed to resemble a ski lodge and to serve as a meeting place for locals and visitors alike. It has two patios, one per floor, with plenty of outdoor seating and each with a fireplace.
The new Raleyâ€™s also boasts an array of sustainable elements, including high-efficiency LED lighting, motion sensors in all refrigerated and frozen cases, a highly reflective â€ścool roof,â€ť a low water consumption adiabatic refrigeration condensing system, and 210 photovoltaic solar panels. An on-site anaerobic digester process converts organic waste into bio-natural gas to power homes and fuel school buses.Â
The pine trees cleared for the site were harvested and repurposed into the storeâ€™s design, including dĂ©cor elements and approximately 10,000 sq. ft. of paneling on the A-frame ceiling.
Raleyâ€™s O-N-E Market features a curated assortment of products that are fresh, nutritious, organic when possible, minimally processed and sustainably sourced. Items were selected to exclude ingredients from the Raleyâ€™s O-N-E Market banned ingredient list, such as high fructose corn syrup, artificial preservatives, artificial flavors, artificial sweeteners and hydrogenated fats and oils.
Other features include a meat department free from antibiotics and hormones, 100% sustainable seafood, and freshly prepared foods available for dine-in or take-away, ranging from heart-based pizza to sushi. The storeâ€™s loft includes a beer and wine bar, offering local craft brews, curated wines and chef-created â€śbar bites.â€ť
The location also includes Raleyâ€™s first-ever â€śSomething Extra Health program,â€ť a new feature of the companyâ€™s loyalty program and designed to help interested customers on their personal wellness journeys. In-store tours and classes, personalized nutrition counseling and supplement recommendations will be offered by a full-time nutrition advisor and registered dietitian.
This is the third new store in California that Raleyâ€™s has opened in the past two months. In April, it opened a flagship location in Sacramento, which was followed by a store in Rancho Murieta in May.
Based in West Sacramento, Calif., Raleyâ€™s operates 127 stores under six banners: Raleyâ€™s, Bel Air Markets, Nob Hill Foods, Food Source, Market 5-ONE-5 and Raleyâ€™s O-N-E Market.Â