Credit: Facebook music videos
Facebook is taking another stab at stealing some video viewing hours from YouTubeÂ by launching official music videos in the US.
Starting this weekend, users will be able to watch videos from some of their favorite artists across genres. For that, the company has patterned with some major record labels includingÂ Sony Music, Universal Music Group, Warner Music Group, Merlin, BMG, Kobalt, as well as many across the independent music community, andÂ publishers.
Facebook had already tested out official music videos in India and Thailand through partnerships with local labels. Those partnerships also helped the platform with music for certain Facebook and Instagram features.
Earlier this month, the social network sent notifications to page managers of artistsÂ regarding this upcoming feature. Before this launch, Facebook could only show clips of music videos to users.
While the videos will be available on artistsâ pages and will appear on your newsfeed, the company is also introducing a dedicated music tab in the Watch section. This tab currently doesnât exist in India.
Facebook said that itâs going to release exclusive content from artists such asÂ J. Balvin, Karol G, Sebastian Yatra, Alejandro Fernandez, and Calibre 50 in the coming weeks. Plus, the companyâs releasing videos from some noted artists includingÂ Anitta,Â Blake Shelton,Â Bob Marley,Â Diplo, and Miley Cyrus at the start.Â
It will be interesting to see how Facebookâs move pans out. A few people might continuously go to their favorite artistâs page to check out newly released music videos â in case they knew the release date. Otherwise, it would be cool to see a new song by artists I like pop up on my news feed.
On YouTube, a lot of times, I would play one song and let autoplay take control over the next few songs. If I like a tune, Iâd mark it or subscribe to the channel. Weâll have to wait and see how Facebookâs recommendation engine works and if it can expand your musical palate.
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